…is not a new one. Even the name isn’t particularly new. Sumerian mythology speaks of the god giving mankind me, In this tradition, me are a bit like computer programs; they are instructions for the universe. Their success is attributed to the fact that they are written down. The act of writing makes them come into being and function. There were me for making bread, similar to what we would call a recipe; me for making war; even me for things like making crops grow.” [Dunn, Post-Modern Magic, 99.]